NEW YORK: Electronic Arts Inc has introduced fitness videogame in the American market. This is the first personal training product of the company.
The $60 title, EA Sports Active, is exclusive to Nintendo’s Wii console, and will hit store shelves in March 2009.
Peter Moore, president of EA’s EA Sports unit said that while the game is not meant to compete with “Wii Fit,” which was developed by Japan’s Nintendo, it does offer the potential of a more rigorous workout.
“Wii Fit — its not really a western style philosophy of cardiovascular exercise,” said Moore, a former physical education teacher. “You’ve got more of a classic eastern style of balance and coordination.
Such games are among an expanding list of casual titles for game systems that draw in new users to the gaming industry, which hopes to escape the global economic crisis that has hurt many companies and retailers, and threatens the crucial holiday shopping season.
