The new Lexus vehicles will start being delivered later this year with a system that includes capability for voice messages sent directly from the automaker to its drivers. Toyota officials promise to be discerning and restrained.
The lifestyle messages will be similar to those found in the magazine sent to owners’ homes. “It might be a resort review, a wine tour.”
Called Lexus Insider, the service will let Lexus send audio messages to participating owners on whatever subject it chooses, from tips on making the best use of the vehicles’ features to suggestions for a scenic drive.
Toyota believes the capability, part of a larger package of new electronic features coming to select Lexus vehicles under the name Enform, is a luxury-car first. Spokesmen for its two top import competitors, Mercedes-Benz and BMW, say they don’t offer it.
