iPhone prices slashed from $ 599 to $ 399 – $ 100 iPhone rebate for earlier buyers
Apple slashed the iPhone price by $ 200 just two months after its release .This move triggered more and more people rushing to get an iPhone & those who bought iPhone @ $ 599 got fuming .By considering these reactions Apple has announced a $ 100 rebate for all earlier iPhone buyers who does not got the benefits of a price drop .Apple is offering $ 100 rebate for Apple products for its earlier iPhone buyers to balance the loss due to the iPhone price drop .
Reaction from Apple’s Steve Jobs
First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399, and that now is the right time to do it,” said Jobs. “It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone ‘tent’. We strongly believe the $399 price will help us do just that this holiday season.”
On the flipside, Jobs was also sympathetic to the outrage expressed by existing iPhone owners. “Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store,” Jobs continued.
Jobs noted that more details will be posted next week as Apple and AT&T work out the details of the program.